[1]
2023. THE ROLE OF MEDIA ADVERTISING AND WORD OF MOUTH ON THE PURCHASE DECISION OF MINISO PRODUCTS IN PALEMBANG CITY. International Conference on Economics, Business, and Management Research (ICEBMR). 2, 1 (Dec. 2023), 13–24. DOI:https://doi.org/10.24071/icebmr.v2i1.180.