ANALYSIS OF THE IMPACT OF THE PRICE, PRODUCT QUALITY, AND WORD OF MOUTH ON PURCHASE INTENTION OF PKL MRICAN. International Conference on Economics, Business, and Management Research (ICEBMR), [S. l.], v. 3, n. 1, p. 695–707, 2024. DOI: 10.24071/icebmr.v3i1.175. Disponível em: https://econference.usd.ac.id/index.php/ICEBMR/article/view/175. Acesso em: 7 jun. 2026.