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“THE INFLUENCE OF BRAND AWARENESS, PERCEIVED QUALITY, BRAND ASSOCIATION, AND BRAND LOYALTY ON BRAND EQUITY OF APPLE PRODUCTS (CASE STUDY OF STUDENTS OF THE FACULTY OF ECONOMICS, SANATA DHARMA UNIVERSITY)”, ICEBMR, vol. 3, no. 1, pp. 408–423, May 2024, doi: 10.24071/icebmr.v3i1.177.