“DIGITAL INNOVATION IN BUSINESS AND ECONOMY: COLLABORATION OF BACK-OFFICE AND FRONT-OFFICE EMPLOYEES WITH ADVANCED TECHNOLOGY IN FACILITATING SEAMLESSNESS SERVICE QUALITY DELIVERY IN HOTEL INDUSTRY”. International Conference on Economics, Business, and Management Research (ICEBMR), vol. 3, no. 1, May 2024, pp. 79-94, https://doi.org/10.24071/icebmr.v3i1.107.