THE INFLUENCE OF BRAND AWARENESS, PERCEIVED QUALITY, BRAND ASSOCIATION, AND BRAND LOYALTY ON BRAND EQUITY OF APPLE PRODUCTS (CASE STUDY OF STUDENTS OF THE FACULTY OF ECONOMICS, SANATA DHARMA UNIVERSITY). ICEBMR [Internet]. 2024 May 25 [cited 2026 Jun. 7];3(1):408-23. Available from: https://econference.usd.ac.id/index.php/ICEBMR/article/view/177