ANALYZING ELECTRIC VEHICLE CONSUMER PURCHASE INTENTION USING PERCEIVED VALUE THEORY

Nor Shadrina Maesaroh; Ike Janita Dewi

doi:10.24071/icebmr.v3i1.139

Authors

Nor Shadrina Maesaroh Sanata Dharma University Author
Ike Janita Dewi Sanata Dharma University Author

DOI:

https://doi.org/10.24071/icebmr.v3i1.139

Keywords:

Perceived value theory, electric vehicle, functional value, price value, environmental value

Abstract

Excessive energy use in various countries has caused global environmental problems such as climate change, one of the main causes is the use of energy from transportation that is completely dependent on petroleum fuel so it is necessary to change the use of oil-fueled vehicles to electric vehicles. This study examines the influence of perceived value theory in the form of functional value, price value, emotional value, social value and environmental value on consumer intention to buy electric vehicles. This study used quantitative descriptive methodology with survey method, data was collected from 100 respondents through an online questionnaire using google form which was analyzed using SEM PLS 3.2.9. The results showed that consumers' intention to buy electric vehicles is positively influenced by functional value, price value, emotional value, social value and environmental value. This research also provides theoretical implications in the form of empirical evidence, decision making by electric vehicle marketers and the government from the influence of consumer intentions to buy electric vehicles in the Indonesian context.

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