ANALYTICAL STUDY ON STRATEGIC THINKING OF BEGINNER VOTERS IN DETERMINING POLITICAL VOICES DURING LEGISLATIVE ELECTIONS IN INDONESIA

Balthasar Watunglawar; Katarina Leba; Amin Silalahi

doi:10.24071/icebmr.v3i1.153

Authors

Balthasar Watunglawar University of August 17, 1945 Banyuwangi Author
Katarina Leba Universitas Jember Author
Amin Silalahi PGRI Argopuro Jember University Author

DOI:

https://doi.org/10.24071/icebmr.v3i1.153

Keywords:

strategic thinking, first-time voters, political elections, political analysis

Abstract

This research explores the role of strategic thinking in the political decision-making process for novice voters during the legislative election period in Indonesia. This research examines the factors that influence the political choices of first-time voters using an analytical approach in qualitative research. Through surveys, in-depth interviews, and content analysis, first-time voters gain insight into considering factors such as party policies, candidate credibility, social issues, and interactions with their political environment. The research results highlight the importance of strategic thinking in the political election process, especially for novice voters who lack experience in political affairs. This research informs that first-time voters tend to use a more analytical approach in voting, considering the long-term consequences of their political choices. Apart from that, family, peers, and social media influence significantly shape their political perceptions. This research contributes to providing an understanding of the political behaviour of novice voters and the importance of strategic thinking in the context of modern politics. The implications of these findings can help political stakeholders design more effective communication strategies and target first-time voters more precisely, thereby increasing the quality of political participation in Indonesia.

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