THE BODY SHOP’S SUSTAINABLE INNOVATION: GREEN BUSINESS FOR SUSTAINABLE FUTURE
DOI:
https://doi.org/10.24071/icebmr.v2i1.184Keywords:
Green Business, Sustainable Development Goals.Abstract
The objective of this study is to address the issues raised during the G20 summit pertaining to the green economy, with a specific focus on the green business operations of The Body Shop Company. Furthermore, this study also makes reference to the Sustainable Development Goals (SDGs), which align with Indonesia's long-term aims. The data utilized in this study were derived from the sustainability report and annual report of the company, with the objective of assessing the financial impact resulting from the implementation of the green economy throughout the period of 2021-2022. The research methodology employed in this study involves using documentation techniques, namely relying on secondary data acquired from the company's official website. The results showed that The Body Shop's sustainability policy also not only has a positive impact on the environment and stakeholders, but also implicitly can increase the company's profitability through sustainable operational efficiency.
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Copyright (c) 2023 Jessica Kristanti Santoso, Jeslyn Alvina Sarumaha, Alexandra Vonda Patricia Sirait, Vincent Cedric Cahyo Santoso, Firma Sulistiyowati (Author)
This work is licensed under a Creative Commons Attribution 4.0 International License.
