PENTINGSARI TOURISM VILLAGE AS A TOURISM SOCIAL ENTERPRISE: EMBARKING ON THE PATH TO SUCCESSFUL TOURISM SOCIAL ENTREPRENEURIAL ACTIVITIES
DOI:
https://doi.org/10.24071/icebmr.v2i1.192Keywords:
Social Entrepreneurship, Tourism Social Entrepreneurship, Tourism social Enterprise Community based tourism, Pentingsari Tourism VillageAbstract
The landscape of tourism social enterprises is characterized by diverse nature of these organizations and the absence of a universally accepted definition, posing a significant challenge to determine whether a particular entity truly operates as a social enterprise when trying to understand these entities' true nature. This study investigates how Pentingsari tourism village qualify as tourism social enterprise, challenges it encounter and successful entrepreneurial activities embarking on. The study uses an inductive methodology, a qualitative research design, and a constructivist research philosophy to accomplish these goals. Data were gathered through observations, unstructured interviews, and review of relevant literature such as books and articles. Field images and explorative analysis techniques were used to analyze the findings. The findings revealed that Pentingsari Tourism Village operate as a tourism social enterprise since it demonstrates its hybrid structure, autonomy, social, commercial, environmental logics and adheres to the triple bottom line framework is evident in its operations.This study shed light on the specific case of Pentingsari tourism village as a tourism social enterprise by highlighting its unique criteria, successful tourism entrepreneurial activities, addressed challenges that call for future work.
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