CULTURAL TOURISM THROUGH LANGUAGE: EMPOWERING COFFEE TOURISM AT “KOPI MBAK MAR” KULON PROGO

Erna Wigati; Sunardi Sunardi; Endro Isnugroho

doi:10.24071/icebmr.v4i1.65

Authors

Erna Wigati STIE Pariwisata API Author
Sunardi Sunardi Universitas Dian Nuswantoro Author
Endro Isnugroho STIE Pariwisata API Author

DOI:

https://doi.org/10.24071/icebmr.v4i1.65

Keywords:

cultural tourism, English, coffee, empowerment, Kulon Progo

Abstract

This research aims to analyze the role of language, particularly English, in supporting the development of coffee-based cultural tourism in Sidoharjo Village, Samigaluh District, Kulon Progo, to identify the challenges and opportunities of using foreign languages in tourist interactions at Kopi Mbak Mar, and to formulate empowerment strategies thru context-based tourism language training. The problem faced by the managers is the low self-confidence and foreign language skills when interacting with foreign tourists, even tho the coffee tourism potential in the Menoreh area has global appeal. The research method uses a descriptive qualitative approach thru field observation, in-depth interviews with managers, and surveys of tourists. Data analysis is performed using the Miles and Huberman interactive model, which includes data reduction, data presentation, and conclusion drawing/verification.The research findings indicate that limited proficiency in foreign languages impacts the quality of cultural interaction and the experiences of tourists. However, thru the context-based tourism language training program, managers began to build confidence and improve communication skills. This finding confirms that language serves as an important bridge in cultural tourism and community empowerment, and can strengthen the competitiveness of Kulon Progo's coffee tourism destinations internationally.

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