STRATEGIES FOR IMPROVING QUALITY CONTROL AND SERVICE QUALITY AT BLIMBING SARI CREATIVE SMALL AND MEDIUM ENTERPRISES CRAFT BANYUWANGI

Juisa Putri Eka Bahari; Tri Dyah Ayu Laili; Elok Rosyidah

doi:10.24071/icebmr.v4i1.77

Authors

Juisa Putri Eka Bahari University of August 17, 1945 Banyuwangi Author
Tri Dyah Ayu Laili University of August 17, 1945 Banyuwangi Author
Elok Rosyidah University of August 17, 1945 Banyuwangi Author

DOI:

https://doi.org/10.24071/icebmr.v4i1.77

Keywords:

SMEs, Quality Control, Service Quality, Customer Satisfaction

Abstract

Small and medium enterprises (MSMEs) play an important role in the economy especially during times of crisis. This research focuses on CV. Blimbingsari Creative Craft, an MSME in Banyuwangi that focuses problems on Quality Control (QC) and service quality, which have an impact on customer satisfaction. The purpose of this reseacrh is to out the strategy to improve Qualty Control and Service Quality at UMKM accessories Blimbingsari Creative Craft Banyuwangi. The type of research used in this study is descriptive qualitative method used to collect data through interviews, observation and documentation. The results showed that the lack of the effective Quality Control caused customers to receive defetive products, while unresponsive service left customers confused. So, to increasae customer satisfaction and maintain MSMEs, improvements in Quality Control and service quality are essential.

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